Once upon a time
I was in Australia in April 2011 and had a chance to try out my friend Christian Fletcher‘s pre-production model of the much awaited Fujifilm X-100 camera. I was hooked instantly, despite the camera’s firmware being quirky to say the least and the battery ran out after half a day! The following year, March 2012, I was again in Australia, and again I commandeered Christian’s pre-production model of the soon to be released Fujifilm X-Pro1 with 18mm and 35mm lenses. Now I was completely sold, literally, sold all my Canon gear, became 100% dedicated to the Fujifilm X-system when I bought the X-Pro1 in April 2012!
In early 2013 Fujifilm Denmark became aware of my work with the Fujifilm cameras and on 8th of March 2013, 5 years ago exactly, I received an email from Fujifilm Japan asking me if I wanted to become an “X-Photographer”, their term for their camera ambassadors. I must admit I did not know much about what “X-photographers” were but it sounded fun! Five years later and it has been a helluva ride, ups and downs, but I really like being part of the Fujifilm family. It has brought me so many awesome experiences all over the world. Mainly, I love the Fujifilm cameras, I was using them 100% before I became an ambassador and they are perfect for my work.
I make better work with these tools, and that is the important thing, the work, the pictures, in the end that is what matters.
Let’s jump to some bullet point lists, random lists are awesome.
- X100. Got this in April 2011, sold it in I think 2014. The original X100, the very first X-camera, the super quirky one, more bugs in the firmware than in Indiana Jones and the Temple of Doom! But I loved it. And I really wish I had never sold it but needed the money. Read my very first X100 post here.
- X-Pro1. I sold all my Canon gear and switched 100% to Fujifilm when the X-pro1 came out in April 2012. I bought it and the 18mm and 35mm lenses. It was still slow as molasses but compared to the launch model of the X100 one year earlier, the X-Pro1 actually worked out of the box! Read my first X-Pro1 post here.
- X-T1. Got this in March 2014 and I must admit I was so in love with the X100 and X-Pro1 rangefinder feel and look, I found the X-T1 to be a strange and ugly beast at first. That only lasted till I fell in love with the big viewfinder and the flipscreen. Almost 4 years later and I still use this amazing camera, still going strong!
- X-Pro2. Got this early 2016 as I was part of the team doing promotion shoots with it. I never really became great friends with the X-Pro2. I loved the X-Pro1, but the X-T1 had very firmly made me a T-series shooter. The X-Pro2 is an extremely beautiful and awesome camera, but it is not ideal for me.
- X-T2. Got this in October 2016. The best Fujifilm X-series camera (yes I have tried the GFX and X-H1, but on pure user experience the X-T2 is by far the winner for me). The X-T2 is close to perfection for me, I cannot see how they can improve this. Love it to bits, I have used it every day for a year and a half and shot all over the world and at many gigs. Not one hiccup, this camera rocks!
Cool moments from Five Years of being a Fujifilm X-Photographer
- Being part of the Fujifilm Nordic family. This is just a fantastic group of people, both the people at Fujifilm Nordic, and the Nordic X-Photographers. I am not biased at all when I say that the Nordic are totally world dominating when it comes to Fujifilm awesomeness!
- Getting to play with and try cool new gear from Fujifilm. I cannot believe how much Fujifilm has grown in the 7 years I have been using the system! Amazeballs, now there are camera and lens releases so often I cannot keep up at all.
- The movie is rough as hell and I sound like I am starring in The Castle, but man it was fun being part of the 55-200mm lens promo shoot and video back in May 2013! Click to watch it here, laughing out loud is encouraged!
- I swapped city and accent for my second appearance in a Fujifilm movie for the 16-55mm lens project. Fellow X-Photographer and videographer (and my magic better half) Charlene Winfred made this movie in Singapore and we had so much creative fun doing this.
- Met so many cool folks being part of photowalks in Denmark, Singapore and at Photokina in Germany. Most random fun encounter: getting totally randomly recognised in a shopping mall in Singapore.
- I got to do talks about my photography in everywhere from Denmark, to Sweden to Australia. I never figured I would really enjoy being on a stage talking about my work, but now I like it so much you can barely kick me off.
- I have become friends with some amazing fellow Fujifilm photographers that are really inspiring people and make inspirational work.
- Being fortunate of working with and being constantly inspired by Charlene. She has directed, filmed and edited some incredible Fujifilm video projects, that I have been lucky to be a small part of it. Check them out here.
- Finally, the movie Dual Vision. Really, words cannot describe this film. Also, it features no accent at all, as there is no voiceover haha!
Random Gallery from the past 7 years as a Fujifilm camera user
I do not know how many exposures I have made using Fujifilm cameras in the past 7 years but I do know I would be mega rich if I got a dollar for every click. I have lived as a nomad all my years using Fujifilm, so I have a truckload of travel pictures and I have worked as a music photographer since 2012 and so the following is a mess! What else is new! This is not my best-of, I just chose some random moments from 7 years, so scroll down memory lane, and read the captions please!
Special thank you to
Fujifilm Nordic, especially Ib Thordal and Karl Löweberg
Fujifilm Japan, especially Kunio Aoyama
Steffen Haurum, from the old Fujifilm Denmark camera division.
Let’s do another 5 years!